DELRICO® started supplying to the larger supermarket chains in the early 90,s in the form of a sourcing company supplying a range of goods for our clients requirements. Being asked to source a hose reel for one of our clients we found that the marketplace only offered reels with major quality control problems and inferior parts. So with our engineering background we set about designing and overhauling hose reels until we thought we could put it out to the marketplace.
We build our hose reels from the ground up so that anything within our reels can be serviced by our inhouse technicians. We believe in after sales service, then after warranty service! We designed it, we can service it!
We opened our doors to the public in 2003 with our very first hose reel. Some of our early customers are still saying that the original reel is still going strong!
Our new locking system is completely designed here inhouse and has proven a huge success with the way our reels work. Our latest innovation is the patented SRS ( Slow Return System ). Watch the video Designed so that if the hose is accidentally let go, then it will retract at a much slower and safer speed than the inferior reels on the market. Solely designed for the elderly with the aspect on safety!
We are constantly designing and redesigning our reels to such a high standard of inclusions that some competitors are constantly playing catchup.
Our customers know that we dont advertise heavily, preferring to keep our prices down and pass the savings on to them. We know the cost of manufacturing and shipping after so long involved in the business, that when we see the prices some competitors try to command, and the lack of quality control within their hose reels, we understand why the public get confused. We've been here since 2003 solely designing, selling and servicing hose reels, so we must be doing something right!
Our new range of colours are proving very popular. Over 10 years ago we manufactured 5 different colour ranges in our reels. This meant keeping a large stock base of certain colours which may or may not have sold. We werent happy with stockpiling. We always knew we wanted to customise our reels to every clients taste. Hence we set about working out how to get our clients preferred colours without having to do a large production run of various colours. We have achieved this inhouse by way of setting up a complete spray and assembly area and hiring the services of a paint chemist to assist in a formulation, and he cracked it. This paint is NOT your everyday household paint. It will not chalk up like a standard reel. This will make your reel be around for a very loooooong time. Now thats innovative!
“ WE INNOVATE, OTHERS IMITATE ”
The DELRICO™ Team